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To Serif Or Not To Serif, Is That Even A Question?

Posted by on 11:29 am in Uncategorized | 0 comments

To Serif Or Not To Serif, Is That Even A Question? In fact, it is and it lends heavily to the discussion of the importance of font usage in political strategy. At election time, our televisions and radios, our computers and phones, newspapers and magazines—those ever important channels of public interaction and impression are so inundated with the stuff of political campaigns that seemingly minor but highly influential details go unnoticed. A well-researched design team knows the importance of those details, such as the influence a particular...

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