Public Opinion Research

Public Opinion Research

Polling • Focus Groups • Online Surveys

Knowledge is power; and understanding the views and beliefs of voters is critical to crafting any campaign strategy and message. Public opinion data gathering is changing as a result of the methods in which people communicate. In 1955, George Gallup could call into almost every home in America to inquire about your beliefs and preferences, but almost 50% of American homes no longer have a landline.   We gather opinions through traditional phone polls, but also extract data through online surveys, text surveys, cell phone polling and focus groups. We have adapted our data gathering efforts to 21st Century communications methods for the most accurate snapshot of public opinion during an election.

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