Strategy Development and Campaign Planning: The most critical step in your campaign is planning your path to victory. In today's competitive political environment, your campaign plan must be comprehensive, anticipatory of your opponent's moves, adaptable, and must utilize the latest technology and tactics. American Strategies draws on years of experience to develop a campaign strategy custom tailored to the unique circumstances of your election.
Direct Mail: Our Pollie Award winning direct mail department has produced highly effective mail campaigns for candidates at all levels, from US Senate and Governor's races to local municipal candidates. Our creative fusion of design and message ensures your campaign message is not lost in the daily onslaught of ads and letters in a mailbox.
Voter Targeting and Turn Out: Through careful analysis of voter registration data and turnout trends, we are able to identify your target voter base and focus your resources where they will have the greatest impact. The correct voter targeting will often save you more money than the cost of our services and will ensure the voters who will make a difference in your race hear you loud and clear.
Opinion Research: Knowledge is power; and understanding the views and beliefs of voters is critical to any campaign strategy and message. We acquire the data you need to make informed decisions and to win decisively.
Radio and Media Production: Our Pollie Award Winning production team can fully develop your radio and TV commercials and place ads on select stations that will reach your targeted audience. Imparting the proper message in your TV commercials is just as important as placing the proper buy.
Earned Media: The best advertising is free advertising and no one is better at getting your name or message in the press than American Strategies. We will develop and help you implement a media strategy that gets the right message in front of the right people.
Fundraising: Unfortunately campaigns run on more than just good ideas and volunteers - it takes a lot of money to win. American Strategies will help you formulate a fundraising plan, assist in targeting potential donors, and help you raise the money you need to wage a successful campaign. Our fundraising team has years of experience raising money for candidates, ballot issues, and non-profit organizations.
Get-Out-The-Vote Programs: Today's highly competitive political environment and increasingly close elections mean you must develop and execute an effective plan to "Get Out The Vote". GOTV can be the difference between victory and defeat.
Early Voting Programs: Most states now have no-fault absentee voting or early voting programs. American Strategies has worked in these states for years and understands the complex dynamics of month-long voting and how this impacts your strategy and budget.
Message Development: Knowing what to say is just as important as how you say it. The staff at American Strategies combines their 75 years of experience in campaign and government service to craft your campaign message in a convincing manner that moves voters.
Crisis Management: Navigating the turbulent waters of a crisis is difficult when every step could compound the problem. By carefully crafting a message and utilizing various public relations strategies and tactics, we can help spin your issue into yesterday's news.
