This is our Pollie Award winning radio advertisement from 2006. The ad was played during Tennessee Titan and Volunteer football games to target male voters.
Tennesseans are proud of their state and their University of Tennessee Volunteers, especially during football season. This mail piece targeted 100,000 undecided voters, and anti-tax voters.
We used the theme of in-state education and out-of-state education as a catchy way to capture attention and then demonstrate the contrast between the candidates on the issues of taxes, terrorism, and immigration.
This mail piece was sent to 135,000 voters in swing counties. We visually demonstrate the 37% inheritance tax levied by the federal government when transferring assets between generations. This issue, which resonates with a majority in Montana, allowed us to draw clear lines of contrast between the two Senate candidates on tax policy concerns.
This introductory piece laid the foundation for success early by defining the issues for the election. In a field of 11, our candidate controlled the agenda and momentum beginning with his announcement through victory.
This mail piece was designed for and targeted to absentee and early voters. American Strategies developed an automated system to mail early voters each day as names were released from the Board of Elections. With 30% of the electorate voting early we maximized our dollars in this lwo budget campaign. It was the "early vote" support that carried the campaign to victory on Election Day.
This mail piece for a rural Congressional Primary campaign focused on education. Following extensive polling of the District, it was discovered education was one of the most influential topics in garnering support from the voters.
This voter registration mail piece targeted 30,000 pro-life households in Ohio with unregistered voters. We developed this piece to educate the intended audience about the contrasting views of the candidates for Ohio Governor.
This mail piece was sent to 5,000 pro-life swing households. Our goal was to educate this audience about our opponent and his support of NARAL and government funded abortion. We make the case that their vote in the U.S. Senate election could support life; or result in the use of their tax dollars for abortion.
This mail piece was sent to 120,000 households and was the first in a three part series for this target group. The theme is youth crime and inner-city violence. Michael Steele's record of accomplishment for minority's stands in stark contrast to Congressman Cardin's voting record in Washington.
This mail piece was sent to 120,000 households and was the second in a three part series. The theme focused on education, taxes, and a culture of life.
This mailer was sent to 150,000 undecided voters, pro-Cardin conservative voters, and African-American households in affluent areas. The image of an anchor was used to visually emphasize that taxes hold back our economy and our families. Congressman Cardin's record of pro-tax votes is a stark difference from Michael Steele's desire to lower taxes.
This mail piece was developed to challenge the liberal views of our opponent in a Republican Primary. A local radio station was so intrigued that they ran an hour long special debating the text of the mail piece, and invited all the candidates to participate. One state elected official described the mail piece as the most effective primary mail piece in the history of Delaware.
